Virtual Shopper is our online virtual reality platform. It is both deployable and of the highest online graphic quality. We believe it will breathe new life into shopper research for agencies to work with retailers and manufacturers.
This specialised software is focused on testing in-store concepts around Point of Sale, Pack, Shelf Layout and Pricing. Virtual Shopper enables concepts to be short listed prior to real store trial.
This gives the ability to understand category level shopper decision tree information like never before by going deeper around layout, price and promotion.
Quick, cost effective and calibrated against historical real store shopper behavior, Virtual Shopper is helping to gamify research applications. Zali have conducted projects in over 15 countries using more than eight different languages.
Contact Zali for more info